In today's busy organization world, B2B business are under increasing pressure to reduce their sales cycles and increase their win percentages. One method to accomplish these objectives is by lining up marketing efforts with the buyers journey.The buyer's journey refers to the process that potential customers go through when considering a purchase.… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and also various other truths regarding modern B2B advertising and marketing. We talk about how the acquiring journey is now completely fragmented and also the way that area structure can help marketing experts take back contro… Read More