Strategic marketing is vital for startups wanting to gain grip and drive growth. If you're an owner struggling to attract attention to your product or firm, it's time to move your focus from item growth to advertising and marketing technique. With the right strategy, you can efficiently reach and engage your target audience, inevitably driving sale… Read More
In today's busy organization world, B2B business are under increasing pressure to reduce their sales cycles and increase their win percentages. One method to accomplish these objectives is by lining up marketing efforts with the buyers journey.The buyer's journey refers to the process that potential customers go through when considering a purchase.… Read More
The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B marketers can serve the buyer… Read More
In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and also various other truths regarding modern B2B advertising and marketing. We talk about how the acquiring journey is now completely fragmented and also the way that area structure can help marketing experts take back contro… Read More